Dr Claire Ellis is the current Chair of Ecotourism Australia. She has worked for much of her career in tourism, enjoying its challenges and opportunities. Her varied tourism work includes being a operator (running her own business in Indonesia), working for other operators, undertaking research and working as a University lecturer, working in State Government around policy and strategy and now working as a consultant. During her time as a Director in Tourism Tasmania she oversaw a number of exciting new projects including growing the capacity of Tasmania’s tourism industry in the digital environment and the selection and development of the Three Capes Track. Claire was also Chair of the National Long Term Tourism Strategy’s Destination Management Planning Working Group. Her consultancy work now takes her across Australia as well as overseas. She has built a reputation for creating long term positive outcomes, particularly in regional areas, and works closely with clients and stakeholders supporting strategic improvements. Claire is also a Board member of Volunteering Tasmania, NRM Southern Tasmania and the Asian Ecotourism Network and an Honorary Research Associate at the University of Tasmania.