Adele is a determined tourism advocate who believes in the potential for tourism to create stronger economies and better lives.
Adele is the Australian Tourism Sector Leader at Deloitte and a partner within Deloitte Access Economics’ economic and policy advisory practice. With a deep understanding of the tourism landscape and experience in strategy and policy development including executive roles with Tourism Australia and peak industry body Tourism & Transport Forum, she now works with government and private sector clients across the tourism spectrum including aviation and transport, hotels, business events, sports and major events and attractions.
As Head of Strategy for Tourism Australia, she led the organisation’s delivery of the joint government and industry Tourism 2020 Strategy, and in her current role has delivered work to inform the development of Tourism 2030. Passionate about Australia’s regions, Adele has supported the development of state, territory and destination tourism strategies, a national regional tourism satellite account model and a year-long look at how to encourage visitor regional dispersal. She is the author of Deloitte’s Tourism and Hotel Market Outlook.
She has been a member of the Tourism Research Advisory Board, the Tourism Forecasting Reference Panel, and other industry panels and committees and has contributed to the development of a number of tourism employment plans and other government and industry studies. She is also an adjust professor at the University of Queensland’s School of Business.