Dr Kaewta Muangasame was completed a doctorate degree at School of Tourism and Hotel Management, the Hong Kong Polytechnic University. She holds a M.Sc. in International Hospitality Management from Leeds Metropolitan University, The United Kingdom. Currently, she have been working as a faculty member and researcher in Tourism and Hospitality Management Division, Mahidol University International College, Thailand since 2006. For Academic service, Kaewta is strongly involved in both Tourism and Hospitality consultancy projects for government agencies such as Department of Tourism, Designated Areas for Sustainable Tourism Administration, Ministry of foreign affairs and ASEAN Tourism Marketing and Communication Working Group (ATMCWG). She also served as a Marketing trainer of Tourism Authority of Thailand and being as a project leader to create the National Strategic Planning for Sustainable Tourism Destination in Thailand. Her projects mainly focus on Eco and Green tourist behaviour, Destination branding, Sustainable Tourism planning & policy, Interpretation in Tourism, Visitor management, Community Based Tourism, and Gastronomy tourism, Military tourism and Over-tourism.