Greg Bruce has worked in local government on environmental management and sustainability as a practitioner and an executive manager for 20 years. Greg has evolved and delivered innovative, adaptive and a community relevant “system designed for change” in the way sustainability and environmental outcomes are achieved for the city and community. He sees Ecotourism as a major opportunity to assist the planet with sustainability in practice. Greg led Townsville City Council to achieve Advanced Ecotourism Certification in 2006 for their Eco-education catchment tours. The Council has retained this certification. In addition, they have worked closely with Professor Sam Ham for the past 10 years building strategic and on-ground thematic communication practices across and within the community. He has also pioneered with his team and experts, collective learning and advanced technology (STEM) based approaches to NRM and Sustainability, including the cities Rowes Bay Sustainability Centre and NRM Hub.