Diana Mulholland

Abstract

Co-Presenter of: Evolving the Future of Nature-Based Tourism in Queensland

Presenting with David Morgans.

Where are global travellers going for nature-based experiences and what can we learn from these experiences? This was one of many questions we asked when looking at the future of nature-based tourism in Queensland. Insights are showing that more and more nature-travellers not only want to be ‘guilt free’ when they travel but they also care about making a difference while on holidays, and for many that also means they want to engage in experiences that are more hands-on and present nature through cultural lens. So how can the Queensland tourism industry respond to these trends and ensure our tourism offering continues to meet and exceed visitor expectations.

Biography

Diana began her tourism career as a tour guide and office manager for an ecotourism company on Moreton Island, Queensland, after graduating from Bachelor Applied Science, Ecotourism from Charles Sturt University. Diana worked as an independent assessment officer and auditor with Ecotourism Australia before moving to Tourism and Events Queensland (TEQ) in 2007. Since then Diana has held numerous positions within TEQ’s Partnerships and Destinations team, with project management roles in industry development, strategic partnerships and aviation and trade relationships. Her current focus includes nature-based tourism development and optimising international education for Queensland. Diana is also a committee member of the Southern Queensland branch of the Australian Tourism Export Council.