Dr Claire Ellis is the Chair of Ecotourism Australia. She has worked for over 35 years in tourism across a variety of roles. During this time, she has been a tourism operator (running her own business in Indonesia), employed by other operators, an academic and researcher, in State Government and is now working as a consultant. As a Director, Infrastructure and Industry Development, at Tourism Tasmania, she oversaw a number of key areas of work including growing the capacity of Tasmania’s tourism industry in the digital environment. Claire has also been Chair of the National Long Term Tourism Strategy’s Destination Management Planning Working Group. During her six years in Tourism Tasmania she worked closely with key projects including the selection and development of the Three Capes Track. Her consultancy work now takes her across Australia as well as overseas. She has built a reputation for creating long term positive outcomes, particularly in regional areas, and works closely with clients and stakeholders supporting strategic improvements. Claire is also a Board member of Australian Wildlife Journeys, Volunteering Tasmania, and NRM Southern Tasmania and an Honorary Research Associate at the University of Tasmania.